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Top Ten Ways to Write an Effective Real Estate Letter

Heres a tongue in cheek take on writing an effective real estate letter. Actually, its truer for me than I care to admit. If followed to a tee youll become as good at writing letters as the that guy willing to sell you a bundle of prewritten letters with promises that theyll save you time.

Imagine that prewritten letters saving you time. The next thing youll hear is that they can help you make money.

So, if youre ready here we go.

1. Grab an aspirin and a glass of water. Youre going to need it. Blank screens cause "white blindness" and generate temple throbbing headaches - easily a two aspirin headache as far a headaches go.

2. Fix a sandwich while youre in the kitchen getting a glass of water for the aspirin. Youre going to be parked at your computer writing a letter for a while. Chances are youre going to get a little lunchy, so you might as well fix a snack before you get started.

3. Dont forget to turn on the tv before you settle in at your desk. That way you can avoid the distraction of having to get up later to turn it on. Plus, youre going to want...make that need... a small break after about an hour or so of writing, so you might as well set things up before you now.

4. Next, make sure that you have the tv remote near hand. Your favorite tv show will come on while youre writing that filler pogram, and you know youre not going to want get up and walk the six feet to the tv set to change the channel when it comes on.

5. Spend a few minutes getting your desk organized. Even though youre writing the letter on your computer the best way to start anything is with an organized work space. So, go ahead and organize your work area before you get started.

6. Actually, youre a little hungry now. So, you might as well eat that sandwich you fixed now so that you dont have to worry about accidently putting your elbow in it. Wash it down with the glass of water that you got to take the aspirin with and take the dishes to the kitchen. Again, you want to make sure that your work space is uncrowded with unnecessary things like dishes.

7. Oops, you forgot to call "John, Mary, Sue...whoever...somebody." Whover it is you need to call them now. Theres nothing as effective as breaking a letter writing groov than a 5 minute call that turns into a half hour. Call now and you can avoid an interruption later.

8. Okay, now its time to get serious again. Go back to your computer and turn it. Open up a blank document next and youre finally ready to actually start writing.

9. Next, decide on what it is you want to say. Think hard...think real hard. Youre a naturally guifted talker and can sell ice cream in a snowstorm, but can you write a good letter Thoughts not flowing Mybe you need another snack to get the creative juices flowing.

Ah what the heck. Letter writing isnt all that its cracked up to be...its just as easy to go online and buy some prewritten real estate letters. Then, spend a few minutes personalizing them wiith your personal information; name, address, phone number and that sort of thing and print and mail them. And oh, by the way...this is the tenth and final way to write effective real estate letters.

About the Author

Click Farming Expired Listings to learn how to average 1 or more listings a week and Real Estate Marketing Talk for more about prewritten real estate lead generating letters.

Article Source: Content for Reprint

Sep/21/2008 Comments Comments